How to be a Gov 2.0 Ninja @lostonroute66 #g2e #gov20 #ux #ixd #ogov

  • Focus on Pillbox
  • Has API - drive traffic to it
  • Pillbox by phone - queries pillbox by speaking - created by student at GWU - created it in 3 weeks
  • There's an IM version of it tool
  • iPhone Pill Discovery App - someone scraped our data and made the app
  • PharmvilleRx - prescribe meds, does teach about meds, even if irreverent
  • Sharing Facebook interface FBML <> PHP
  • Have released a lot of code re this.
  • Creating new way to open data and solve challenges - lots of orgs want to work with them ... and still in beta
  • Found ancient text on being Open Gov Ninja???  Mid 12C Japan? Open Gov Initiative?
  • What is Open gov Ninja
  • Ninja Myth: if they could be effective - they'll do it.  
  • Centers on Data.gov agency.  From 26 to >200K datasets
  • skills: Innovation - do something new and unique
  • Ninja Myth: Ninja used magic - nope used what was available to them (e.g., farm tools)
  • Andrew.wilson@hhs.gov - web new media strategist SAHMSA - using google docs and google pipes
  • had to bridge Open & transparent to Usable
  • Took 9 people and several parts of 2 agencies FDA, NLM, 3 months for standard.
  • Ninjas did learn from secret texts, but also from leaders...like Hopra and Kundra
  • We have texts - WebContent.gov...
  • but no mountain hideaways...do have Gov20 and Health20 web meetups
  • @levyj412 : mission, tool, metrics, teach
  • Now outside: Strategy, Ethnography
  • learn from our citizens - Michael Wesch, KSU; Gelly Goto
  • field studies, ethnography, shadowing
  • Listened to people about how they worked and lived
  • Strategy: Ethnography; Activity: Personas - for debate - answer using personas or get back out with your citizens
  • This is user centered design - citizens should outnumber you
  • Strategy: Community Engagement
  • Health Information Unconference
  • Even if usable, need support of community - need champions - engaged communities
  • Ask community - took pillbox on the road
  • HealthCamp provided advice and grew community.  Felt ownership of project.
  • Read comments in blogposts
  • picked up by lifehacker, and got 
  • Activity: Building Open Data
  • Ninja Myth: Ninjas created by Linux
  • Stallman: GNU Project "Free as in Speech" not "Free as in beer"
  • listen to your citizens take the wheel - they know where they are going
  • pillbox API data as a web service - they knew they were helping to prove this
  • API for medical journals
  • Trying to see if we can have API Catalog
  • Strategy: Must take data to your users
  • we have data and an API that can solve problems
  • kicked off program on farmville, in hackathon.
  • wrote wrapper in Ruby to GitHub; another person wrote in Python
  • Did better with coopetition.  Only possible with open system
  • Ninja Stealth: Not really useful or practical
  • Is your project aligned with your organization?
  • Think small, small and iterative, fail fast, document failures "look what we've learned from this"
  • Have cover - member of management who like the project
  • Management buy-in show buy in and success from other agencies.