Gov Social Media fantasy: Open Data; ????; Passion! < really???
No, so we need to see what people are really interested in and passionate about
You hear more the more you've learned about music, or see more if stargazer
High resolution means deeper dive. Must find a way to enable "kicking ass & higher res"
Don't make a better (x); make a better (user of x)
Make a killer user, not killer app
Picture the badge on their superman suit
Hard to get that passion - except for pets - need to hook into that - gateway drug for passion
Need Trojan horse to create passion
1. Teach something cool: How to make an apple switcher video which is actually for the Dean switch campaign, Netflix Oragami - get something they can do
2. Ask someone to do something: Request your thing in the wild - picture of book with running with the bulls.
3. Wrap it in compelling context: Made calendar for water quality report and tips. Filled with water quality tips. Looked like pin up calendar, or copies of movie covers. Can buy the LOLcat bible.
